The Challenge

Baboon was scaling fast as Albania’s leading delivery platform, but faced critical bottlenecks:

• Delivery times were inconsistent due to manual logistics management.

• Customers often experienced uncertain ETAs, leading to frustration and support tickets.

• Drivers lacked real-time guidance, creating inefficiencies and missed opportunities.

The company needed a smarter, scalable system that could balance supply, demand, and customer satisfaction.

The Solution & Approach

• AI-Powered Driver Assignment: matched orders to the most efficient driver in real time.

• Dynamic Routing: reduced wasted travel and optimized fuel/time usage.

• Customer Transparency: introduced live map tracking and predictive ETAs.

• Feedback Loops: collected driver & customer insights to continuously refine the AI models.

Real Results

• Delivery efficiency improved by 23% across the network.

• Customer retention increased due to more reliable delivery experiences.

• Support tickets dropped significantly as customers had real-time visibility.

• The AI logistics system became a competitive differentiator in the market.

AI in logistics is not just about efficiency — it’s about building customer trust through reliability and transparency. When operations and customer experience are seamlessly connected, adoption and loyalty follow naturally.