The airline’s digital platform was outdated and inefficient:

• Users struggled with complex booking flows and too many steps.

• Seat selection was unintuitive, leading to frustration and drop-offs.

• Checkout required unnecessary data entry, causing abandoned bookings.

• The company wanted to modernize its app to match global standards and drive revenue growth.

• Streamlined Booking Flow: reduced booking steps from 7 → 4.

• Smart Seat Map: clear visualization, instant seat selection, upsell options (extra legroom, premium).

• Frictionless Checkout: one-tap payment for returning users, guest checkout for first-timers.

• Performance-first design: mobile-optimized for fast loading and smooth interactions.

• Seat bookings doubled (x2) in the first quarter post-launch.

• Checkout completion rates increased by 45%.

• Customer satisfaction scores improved significantly (NPS up by +18 points).

In high-stakes industries like aviation, simplicity drives revenue. By turning a frustrating booking flow into a seamless experience, the airline not only boosted sales but also built trust and loyalty with its customers.