CityBike was a growing e-bike startup in Italy, but faced a critical issue:

• The platform treated all users the same, ignoring the diversity of the buyers.

• Casual shoppers, enthusiasts all had different needs and behaviors.

• As a result, engagement was low, bounce rates were high, and repeat purchases were limited.

The company needed a personalized shopping experience that could turn curiosity into loyalty.

• Segmented Shopping Flows: each user group saw content, offers, and recommendations relevant to them.

• Optimized Checkout: simplified payment and streamlined repeat orders.

• Engagement Features: created wine discovery experiences, ratings, and collector tools.

• Mobile-first UX: designed for easy navigation and conversion on mobile devices.

• +35% user engagement in the first 6 months.

• Higher repeat purchases, especially among enthusiasts and collectors.

• Reduced bounce rate by creating relevance and trust from the first touchpoint.